The Herbal Therapy brand
In the international brand Herbal Therapy we have developed a large portfolio of products for the benefit of people with active ingredients from nature.
We therefore have a comprehensive answer to trends in the areas of health, nutritional supplements, cosmetics and beauty:
PROMOTION
OF IMMUNITY
The importance of immunity is still evident today. Therefore, customers are increasingly interested in foods and nutritional supplements that can support the body's defenses. These are, for example, vitamin D, vitamin C or zinc, the importance of which is also emphasized by doctors. Customers are also showing increased interest in herbal tinctures and medicinal syrups.
GOOD SLEEP AND BETTER STRESS MANAGEMENT
In recent years, more attention has been drawn to mental health. Especially during the pandemic, as our lifestyles changed, people felt more stressed and had trouble sleeping. One of the current trends is therefore nutritional supplements that help improve these two areas.
SUPPORT
BEAUTY
Even before the COVID-19 outbreak, people were interested in products that can support the beauty and health of the skin. People are becoming more aware that external beauty is linked to internal health and factors such as diet, sleep and exercise. We therefore expect that interest in dietary supplements and natural cosmetics will continue to increase, which offer numerous options to support physical and mental health. People long for natural products for their daily internal and external cleansing rituals!
MENTAL
HEALTH
Consumers reeling from the pandemic have often sought to reduce stress and anxiety, which will lead to more products with mood-altering ingredients that support areas of mental health, such as stress and concentration. We'll see more foods, drinks and supplements with claims for sleep and stress relief. Popular ingredients: passionflower, magnesium, tryptophan, lemon balm, lavender The most common recommendation for mental health is herbal formulations.
MAINTAINING A
HEALTHY BODY WEIGHT
The pandemic has highlighted the importance of people being proactive about their health. We are seeing increasing interest in diseases related to diet and lifestyle, such as body weight or diabetes. Products that support long-term health will be increasingly in demand as “prevention rather than treatment” becomes the “health mantra.”
HEALTHY
AGING
Interest in health care in later years creates more and more opportunities. Next year we may see hyaluronic acid become the “next collagen”. We will also see an increase in the popularity of collagen, which has a wide range of uses. Currently, most people take collagen to improve skin, hair and joint health. Popular Ingredients: Alpha Lipoic Acid, Antioxidant, Astaxanthin, Glucosamine The most common recommendation for healthy aging: ginseng
Healthy Skin
Natural Healing
Nowadays, more and more people value healthy and radiant skin. The trend is towards natural and sustainable products that not only care for the skin, but also support it in healing.
Natural ingredients
Ingredients: Consumers prefer products with natural ones Ingredients such as aloe vera, tea tree oil and chamomile that are gentle on the skin and promote their healing.
Sustainability
Environmental awareness plays a big role. Products that are packaged in an environmentally friendly way and produced without animal testing particularly in demand.
Holistic care
It's not just about external beauty, but also about the well-being. Products that support skin health help a better attitude towards life.
This trend shows that we are becoming more and more aware of the importance of healthy skin and are willing to invest in high-quality, natural care products.
